Our slogan is We’re Just Not Annoying. How we adopted our motto is simple. Over and over again, you walk away from a business transaction as simple as ordering a sandwich feeling disappointed, annoyed, or–worst case–just plain pissed off. Think about how annoying it is to schedule an important doctors appointment or how revolting it feels when you see something at the grocery store marked at one price only to find at the register that you actually need to buy 5 of the same item to get the quoted price on the tag. Think about the befuddlement you feel when you’re shopping for new insurance and trying to make sense of the 60-page policy statement, or imagine the aggravation of paying too much for a cup of coffee and then watching the snobby hipster who served you eye the tip jar, begging for a little extra. And let us not forget the simple act of ordering fast food at the drive-thru and never getting exactly what you ordered.